Most customers don’t walk away because of a bad product—they leave because of poor communication.

The wrong tone. A confusing message. An email that didn’t feel right. In fact, over 75% of customers have backed out of a purchase due to poor communication or friction in the process (Commbox, 2022). That’s not rare—that’s the rule.

So where does it go wrong? It starts in the message. When a refund email feels cold. When a homepage headline leaves them wondering, “What is this really about?” When the words say one thing but the feeling it gives says another. Because people don’t buy when they’re impressed. They buy when they trust.

At Bratton Creative, we help you build that trust—one sentence at a time. This isn’t a marketing agency. It’s a war room for underdogs, solo operators, and leaders who can’t afford to be misunderstood.

We don’t dress the message up.
We don’t write for vanity metrics.
We write for connection.
The only kind that keeps people listening, buying, and coming back.

Let’s get to work.