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Instagram Just Became Searchable—And So Did You
As of July 2025, Instagram posts are now searchable on Google—meaning your old content can show up in cold searches with no context. If your message doesn’t land clearly, it could cost you trust before clients ever visit your site. Here’s what that means, what to fix, and how to protect your voice.
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Beyond the Prompt: Outwriting AI With The Human Voice
AI can generate content. But it can’t generate connection. In a world flooded with perfect-sounding messages, the leaders who win are the ones who still sound human. This article breaks down why tone—not templates—builds trust, and how real presence outperforms artificial polish in the age of AI.
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Clear Beats Clever: Why Real Clients Choose Straight Talk Over Charm (w/Examples)
Most brands chase charm and lose clarity. In a post-AI world, sounding nice isn’t enough—being understood is everything. Here’s how clear messaging builds trust, filters leads, and keeps your brand from disappearing in a sea of sameness and AI carbon copy. Real-world examples included.
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4 Things to Try on ChatGPT Before You Pay for Plus
Before upgrading to ChatGPT Plus, push the free version to its edge. Don’t just prompt—collaborate. Command precise rewrites. Set real custom instructions. Even lie to it and test its logic. These four tactics reveal how pros work with AI strategically—before they ever spend a dime.
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Why We Chose This Moment
We’ve stayed quiet on purpose—until now. In a world obsessed with volume and automation, Bratton Creative stands for something different: human-first messaging, sharp strategy, and voices that actually sound like you. If you’re tired of content with no pulse, you’re not alone. This isn’t noise. It’s the signal.
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