Bratton Creative

Pro-Human. Pro-AI. For Solos.

Category: Trust & Tone

  • Instagram Just Became Searchable—And So Did You

    As of July 2025, Instagram posts are now searchable on Google—meaning your old content can show up in cold searches with no context. If your message doesn’t land clearly, it could cost you trust before clients ever visit your site. Here’s what that means, what to fix, and how to protect your voice.

  • Beyond the Prompt: Outwriting AI With The Human Voice

    AI can generate content. But it can’t generate connection. In a world flooded with perfect-sounding messages, the leaders who win are the ones who still sound human. This article breaks down why tone—not templates—builds trust, and how real presence outperforms artificial polish in the age of AI.